Why Realtors Should Embrace Social Media Shorts Alongside Professional Photography

Today’s buyers are scrolling before they are scheduling. Over 97% of homebuyers start their search online. Many are on Instagram, TikTok, or Facebook Reels. That means realtors must meet them where they are.

Social media shorts work because they’re fast, visual, and personal. A 20-second walk-through or a “before-and-after” staging clip keeps buyers engaged. It also gets shared, which extends your reach beyond your immediate audience.

Professional photography is still your foundation. A great listing needs crisp, bright, well-framed images. But when you add social media shorts, you bring that property to life. Buyers don’t just see the kitchen — they feel the flow of the home.

This is where Anthony Cuffaro comes in. As a real estate photographer and owner of Gulfcoast Drone Media in Tampa, he helps realtors capture both polished photos and vertical videos tailored for social media. Instead of big-budget production companies, Anthony offers affordable, consistent media that fits your marketing needs.

Think about it: you’re already juggling clients, contracts, and closings. Why spend hours filming shaky clips on your phone? Partner with a professional who can capture social-ready videos in one visit.

In Tampa Bay’s competitive market, this is the edge you need. A listing with professional media gets 118% more views online. Add short-form video, and you increase engagement by another 40–50%. That means more calls, more showings, and faster sales.

The future of real estate is hybrid. Photos + shorts. Classic listings + reels. Realtors who embrace this combination stand out from the crowd.

Let Gulfcoast Drone Media handle the visuals while you focus on people. That’s how you sell smarter in 2025.